Our story
BEHIND EVERY GREAT WHISKEY
LIES A GREAT STORY
Ours is rooted in generations of Oklahoma history and a family connection to the land — a story that continues to shape Land Run Distillery today.
our mission
Our mission is to create whiskeys that speak with their own voice.
Every mash bill, barrel, blend and finish is chosen with intent to create whiskeys rich in nuance, layered in flavor and unmistakably Land Run.
Every Detail Tells a Story
Land Run whiskeys tell a story through every detail of our bottle design.
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TOPPER
The Bar E Ranch brand appears on every Land Run topper, connecting each bottle to the land and ranch that remain part of our story today.
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neck label
Color-coded neck labels distinguish our bourbons, ryes and liqueurs at a glance, with each category carrying its own signature color.
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LOGO
The embossed Land Run lettermark sits prominently above the type for easy recognition.
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RIBBON
Matching ribbons distinguish each individual expression — from Small Batch Elite to Cask Strength — while giving every bottle its own distinctive signature.
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BAR E PATTERN
The Bar E Ranch brand repeats across the label, a subtle detail drawn directly from our ranching heritage.
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PHOTO
Each expression features a different archival photograph, revealing another piece of the Land Run story and giving every bottle its own place in the collection.
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ILLUSTRATION
The illustration depicts the settlers who raced to stake their claims during the Land Run of 1893 — the historic event that gave Land Run Distillery its name.
THE DAWN OF A NEW FRONTIER
Founded in 2021 by husband-and-wife team Jeff Casey and Shannon Guthrie, Land Run Distillery was born on a walk across the family farm outside Newkirk, Oklahoma — from a love of the land and a desire to make it viable again.
Land Run released its first whiskeys in late 2025 with the Founder’s 500, a limited release of the first 500 Land Run bottles ever produced. The release introduced our core lineup: Pecan Wood Finished Whiskey, Small Batch Elite Straight Bourbon, Small Batch Elite Straight Rye and 5-Year Cask Strength Bourbon.
In 2026, those four expressions began rolling out as Land Run’s Signature Series, our core collection of premium Amercian whiskeys. That same year, the portfolio expanded with limited-edition licensed releases created in collaboration with Evel Knievel, followed by the Double Barrel Series of Straight Bourbon and Straight Rye.
Across the portfolio, Land Run takes a distinctive approach to American whiskey — pairing classic bourbon and rye with thoughtful blending, careful barrel selection and distinctive finishes. That approach is perhaps best reflected in our Pecan Wood Finished Whiskey, which draws inspiration from the hundreds of native Oklahoma pecan trees growing across the family property.
LOOKING AHEAD
Land Run’s long-term vision includes drawing on locally grown grains, the limestone-filtered water beneath the Bar E Ranch and Oklahoma’s dramatic seasonal climate to create premium whiskeys with an even deeper connection to the state we call home.
As Land Run grows, so will the portfolio — with new expressions, finishes and releases that build on the approach established by our core lineup.
our promise
Every bottle begins with respect for the land, the craft and the people who came before us. We source quality ingredients, embrace time-honored distilling methods and focus on every detail to create whiskeys worthy of our heritage. Our promise is simple: never compromise on quality.
